ISSUE OF SEPTEMBER 2005  
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Uniglobe Travel International Hosts First Ever South Asia Conference

‘All work and no play’ is not the mantra that most corporate travel agents live by, Savio Rodrigues finds out at the three day Uniglobe conference in Bangkok.

Travel must be the most dreaded word in the mind of every single travel agent. Day in and day out, all that flashes before him or her is 'Travel' - a client needs to travel to Dubai, a client needs to travel to Singapore, a client needs to travel the North Pole. So when the idea to travel personally to what could probably be called Asia's hot spot (no pun intended) Bangkok, you'd expect most travel agents to say, "Oh no not Travel again." But I was so wrong, for, just like words don't seem to stop haunting me and I feel lost when I am not haunted by words, it is the same syndrome with the bunch of enthusiastic corporate travel agents, I met in Bangkok.

Travel is in their blood, the realisation dawned at the three day Uniglobe Travel South Asia Regional Conference, organised by Uniglobe Travel International last month for their franchisees in the region. Uniglobe Travel International is the world's largest single-branded travel franchise company with 750 locations in 24 countries.

The congregation of over 180 participants which included corporate travel companies like Perfect Connections, Keshav Travels, Mod Travels, Kocchar Travels, Comfort Travels reveled at the first-of-its-kind conference, attending informative and innovative training sessions to lazing around at the Amari Atrium hotel lobby. With so much `play' involved work didn't look so bad after all.

After the sessions on the first day, it was time to let your hair down and the delegates dressed in their James Bond attire (theme for the evening) moved around with a ‘license to chill.’ The fun-times (which had been a constant aura in this gathering right from take- off at the international airport in Mumbai) rolled on at the party at JW Marriott. And believe me when I say this, JW Marriott never disappoints when it comes to ensuring that party animals have a wild and freaky time. And some of the travel agents gyrating to popular Hindi tracks like ‘Kajre Re,’ ‘Woh Lamhe’ and many others could have easily slipped into the dancing shoes of film stars. The revelry later shifted to night spots across the city and continued till the wee hours of the morning.

The next day it was up and shiny at nine a.m. for another round of training sessions. While some were fighting to ward off sleep, a few who had popped an Alcasetzer were fit as a fiddle. But all perked up for the action of Rattle Snake County, the three hour team-building workshop. It is interesting how team games can throw up insights about people's character and traits. Hopefully, lessons learnt at the workshop will be retained and implemented. Continuing its trend of high excitement, Uniglobe organised an evening rendezvous on a cruise on the Bangkok River. While dinner and the ensuing tête-à-tête was comparatively mellow, once off the boat it was yet another night out in the city.

Next day thankfully afforded some personal time and while some opted for a city tour to catch a glimpse of its famous temples and historic buildings, others like me chose to laze around the hotel and get ourselves an experience of the celebrated Thai Body and Foot massage. And Boy was it good. When it was time to go, everybody felt rejuvenated and ready to take on the grind of their high-pressure jobs armed with a whole load of new contacts and insights.

Uniting Corporate Travel Companies Towards A Common Success Goal

Martin Charlwood, president and COO, Uniglobe Travel International expresses his thoughts to Savio Rodrigues on the changing dynamics of corporate travel. Excerpts from the interview.

Over the past couple of years, Uniglobe Travel like many other corporate travel franchise companies has been increasing its presence in the South Asia region and China considerably, what is spurring on this active focus in this region?

The travel and tourism industry in South Asia - India in particular- and China is witnessing a stupendous growth. The growth in tourism - both corporate and leisure travel - is spurring on an emergence of many small and mid-size travel service providers. With globalisation taking businesses to various key cities across the world and with more leisure travellers in this region looking at touring global destinations; South Asia and China are the key areas to tap.

Has the corporate traveller evolved in South Asia?

Most certainly, initially corporate travel was about getting on a plane, checking into a hotel, doing a presentation and boarding a plane back home. Today, the business traveller is looking for more than work. He wants his business trip to be coupled with entertainment, leisure and an opportunity to rejuvenate. This need is changing the very dynamics of business travel. India in particular is growing phenomenally in both inbound and outbound corporate and leisure travel and the average Indian businessman or business woman is not only looking for getting the work done but they are also looking to shop, go sightseeing and enjoy. In short, I would say the Indian corporate traveller is now informed, educated and selective.

MICE has been the forerunner in spurring corporate travel, what do you have to say about it?

It is actually globalisation that is spurring on corporate travel. Globalised work stations and business opportunities is fuelling the need of the corporate traveller to get out from his/ her current domicile and embark on business travel to establish a global brand. Today, while Indian companies are opting to conducting meetings, conferences and exhibitions within the country, many are also taking this business abroad in order to offer its employees or customers an unique experience that consists of both work and leisure. It's the mantra, 'All work and no play makes Jack a dull boy.'

What is Uniglobe Travel's core competency and prime focus?

Operating under well-recognised brand name, Uniglobe specialises in providing travel services to small and mid-sized corporate accounts and to leisure travellers. Our systems are designed to help build the profitability of new and existing independent travel agencies. Franchisees benefit from common image, professional development, training and ongoing support services. Each franchise is independently owned and operated, enabling it to more closely identify and work with its customers. Keeping this in mind, the company has introduced various tools and initiatives contributing towards efficiency in the franchise operation. With the growing strength of the network, the company has received positive responses from some of the top suppliers in the industry paving way for preferred relationship for higher revenue to the franchisees.

What is the corporate philosophy that governs Uniglobe Travel?

We aim to be the leading brand name in the travel sector. The cornerstone of our programme is that the Uniglobe travel agent is committed to providing the highest standard of service and performance to customers. The 5,000 Uniglobe people working throughout the world follow a simple credo: "To be the best that we can be with integrity, initiative and dependability. That is the Uniglobe way." The Uniglobe Travel mission is to supply professional, value-added travel services and superior customer service, delivering a customer experience that is beyond expectation

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