Incentive Intensive

The incentive segment of MICE (Meetings Incentives Conventions and Exhibitions) has witnessed a dramatic upsurge in the past couple of years. More and more companies are rewarding high performers with trips abroad, especially to destinations in South East Asia. SOTC’s Special Interest Tours divison organised a six-day Incentive Dealer Tour for Raymonds to Kuala Lumpur last month. The group comprised of about 1,000 top dealers and buyers of Raymonds and was put up at the classy Shangrila Hotel. SOTC organised and managed the high profile event, which was attended by the big-wigs of Raymonds including

Gautam Singhania. As part of the package, SOTC also lined up exciting entertainment with VJ Sophie and DJ

Aqueel performing live on one of the evenings and a dazzling fireworks and laser display at the Sunway Lagoon.