Destination MICE

For the first time ever India will witness a Meetings Incentives Conventions & Exhibitions (MICE) road show. `Destination MICE,' a three-city road show organised by Tourism Malaysia in association with feBusiness Traveller will showcase the MICE offerings of Malaysia and India. The event, an exclusive forum bringing together the leading MICE professionals from the two countries and complete array of products and services will be held next month in New Delhi (22nd at ITC Maurya Sheraton), Chennai (23rd at Le Royal Meridien) and Mumbai (224th at Grand Hyatt). The segment worldwide has been the mainstay of all business travel and corporate travel within India and abroad for MICE has increased phenomenally over the years.

Many foreign countries, especially South East Asian countries have been wooing the Indian corporate world as MICE destinations. Malaysia, with its world class infrastructure, a range of convention centres equipped with state-of-the-art facilities and expertise has emerged as the preferred MICE destination in the region. The key highlights of Destination MICE, a gathering of specialist MICE tour operators, MICE organisers, travel agents, are: overview of the Indian MICE market, complete showcase of the Malaysian MICE offerings, one-on-one meetings with Malaysian MICE service providers and special corporate deals/discounts. The road show will open a whole new world of opportunity for corporate travel managers, corporate head of sales/marketing, administration heads, HRD heads, heads of Incentive division, business travellers etc. on MICE travel.