Marriott To Guarantee Best Available Rate

Marriott International, Inc., will launch Marriott’s Look No Further Best Rate Guarantee on January 1, 2004. The guarantee will ensure that customers will receive the best available room rate at approximately 2,500 hotels when booking through any Marriott reservations channel: Marriott Worldwide Reservations, Marriott.com or directly with the hotel.

If a customer books through Marriott and finds a lower publicly available rate within 24 hours for the same hotel, room type, and dates anywhere on an Internet travel site, through a travel agency, travel management company, or even Marriott, the hotel will match the lower rate and give an additional 25 per cent off. Marriott is the first major lodging company to offer a comprehensive rate guarantee beyond the Internet.

Marriott’s Look No Further Best Rate Guarantee is a holistic approach that ensures all customers have equal access to the best available room rates.

Marriott’s Look No Further Best Rate Guarantee will be offered globally and will apply to the following Marriott brands: Marriott Hotels and Resorts, Renaissance Hotels and Resorts, Courtyard, SpringHill Suites, Fairfield Inn, Residence Inn, and TownePlace Suites, and Marriott Vacation Club International resorts.

This is part of a number of Marriott initiative to target the new-age customer that they have identified.Paul Cerula, senior vice-president, international lodging sales for Marriott International who was on his firest-ever trip to India recently, said, “We are addressing the needs of the global traveller who seeks understated elegance, gracious service and a more relaxed luxury experience.”