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Marriott To Guarantee Best Available Rate
Marriott International, Inc., will launch Marriotts
Look No Further Best Rate Guarantee on January 1, 2004. The guarantee will ensure
that customers will receive the best available room rate at approximately 2,500
hotels when booking through any Marriott reservations channel: Marriott Worldwide
Reservations, Marriott.com or directly with the hotel.
If a customer books through Marriott and finds a lower publicly
available rate within 24 hours for the same hotel, room type, and dates anywhere
on an Internet travel site, through a travel agency, travel management company,
or even Marriott, the hotel will match the lower rate and give an additional
25 per cent off. Marriott is the first major lodging company to offer a comprehensive
rate guarantee beyond the Internet.
Marriotts Look No Further Best Rate Guarantee is a
holistic approach that ensures all customers have equal access to the best available
room rates.
Marriotts Look No Further Best Rate Guarantee will be
offered globally and will apply to the following Marriott brands: Marriott Hotels
and Resorts, Renaissance Hotels and Resorts, Courtyard, SpringHill Suites, Fairfield
Inn, Residence Inn, and TownePlace Suites, and Marriott Vacation Club International
resorts.
This is part of a number of Marriott initiative to target
the new-age customer that they have identified.Paul Cerula, senior vice-president,
international lodging sales for Marriott International who was on his firest-ever
trip to India recently, said, We are addressing the needs of the global
traveller who seeks understated elegance, gracious service and a more relaxed
luxury experience.
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