A Novel Concept

Sanjaya Baru

All work and no play makes Jack a dull boy. Mixing business with pleasure is a good way of getting not just more work done, but better work! For people who live a 24x7 week, travel need not always be about business, it could be about mixing work with leisure, and every now and then about getting away from it all.

It is, therefore, not surprising that next to reading about work, busy people spend most time reading about leisure. For a financial newspaper engaged in reporting about companies, markets, prices and policies it is only natural that we should also write about leisure. What is a better way to do this than write about travel. Business travel, the business of travel and the travel business. That’s what feBusiness Traveller is all about.

The Financial Express is delighted to offer its readers a high quality, highly readable and visually appealing monthly offer, the feBusiness Traveller, free! Savour it.

Travel through these pages to discover destinations, at home and abroad. Find out how to get there, where to stay and what to do. This, therefore, is not just a travel magazine, it’s a hospitality magazine and an adventure magazine. It is also a magazine about the modes of travel. More and more families want to just drive straight out from their front yard to a holiday destination.

Weekend getaways, weeklong driving, whatever. So this is also about the means of travel - apart from airlines, railways and shipping - cars! What’s the kind of car you should be driving if you are planning a holiday in the hills? If you have a sleek city-rider should you drive it into a dusty forest reserve?

feBusiness Traveller is aimed at those who value their time away from work as much as they value their time at work. It will, therefore, offer both value-for-money tips about travel and value-for-time advice on how to get the best out of your time out. We hope that feBusiness Traveller will be read by business leaders and executives, by their families and their travel planners and by those interested in the travel, tourism, hospitality and automobile businesses.

Holidays are about hotels, airlines, cars and food. So feBusiness Traveller cannot neglect any one of these dimensions of travel, and it won’t. Read about places - places to stay, places to eat, places to have fun - about hotels, about cars and more, in feBusiness Traveller. This is also a publication for the corporate travel manager, the travel agent or travel management company and other service providers like hotels, airlines, car rentals, credit card companies, and the like.

The Financial Express is proud to offer this new monthly product to its readers. Have fun.

Sanjaya Baru
Chief Editor - feBusiness Traveller

Sanjaya Baru can be reached at editor@businesstravellerindia.com