Man Of Many Flavours
Chaturvedi, Chief Executive
Officer (India and South Asia) of Baskin Robbins, sings
for Hindi movies besides acting in dramas
Chaturvedi, is a man who has managed to have his ice-cream
and eat it too. You could also say that he is a multi-flavoured
At first glance, he comes across as just another one of those
suave corporate types but thats at first glance. There
is more to him than meets the eye.
Chief Executive Officer (India and South Asia) of Baskin Robbins,
Chaturvedi is credited with the recent turnaround of the company
but not many know that he has also sang the number Ek Deewana
in the Salman Khan starrer Maine Dil Tujhko Diya.
is a passion for Chaturvedi. He has trained under Mohan Khan
Saheb, shagird of Mehndi Hasan Saheb. While Maine Dil Tujhko
Diya was his first break as a playback singer, Chaturvedis
forthcoming film as a singer is Pran Jaye Per Shaan Na Jaaye
besides which he is also singing for two other films.
always knew I would become a playback singer. It was a childhood
dream to sing with Ashaji and Lataji. But to fulfil that dream
I still have a long, long way to go, he says. Singing
is also for him is the best way to unwind and cope with his
high-pressure job. Its a different world altogether,
But his repertoire does not end management and singing. Acting
is another hobby which he loves to dabble in. Chaturvedi has
acted in a couple of television serials for Balaji Telefilms
including Kanya Daan and the popular soap, Kahani Ghar Ghar
Ki. He also worked with the National School of Drama troupe
for one-and-half-years acting in the hit play, Kabuliwala.
Chaturvedi was also one of the four finalists of ABCL Star
says he would love to get back to theatre if he could find
the time. Even though I did a few serials, I was not
too excited with the experience. Performing to a live audience
is a different high, besides theatre is not highly commercialised
like television. Acting is something I indulge in more for
personal satisfaction, he says.
While most sacrifice their hobbies on the career altar, Chaturvedi
has with ease managed to nurture his talent while simultaneously
carving out a successful career in one of the most demanding
A graduate from Institute of Hotel Management Catering Technology
and Applied Nutrition, Dadar, Mumbai, Chaturvedi has over
10 years experience in the hospitality industry. He has worked
for Holiday Inn (Juhu), Terrace Garden Restaurant (Poonam
Chambers, Worli) besides starting Venue Restaurant (Santacruz
West) with three friends. He was also the manager for Domino
Pizza. Before joining Baskin Robbins did a short stint with
a company opening cyber cafes across the country.
Travelling has been a part and parcel of his present high
job profile. He undertakes at least six to seven business
trips a month. While in India its mostly the metros
and other bigger cities. International travel has been mainly
to United States and Dubai.
I try and ensure that my trips are not more than three
days. While I have been to quite a few cities in the US on
work, Las Vegas is my most favourite foreign destination for
a holiday. Its a most amazing and vibrant city. I would
love to build a city like that. In India, Goa wins hands down.
I love beaches and would love to go there anytime. Besides
beaches I like to retreat to hill stations, like Saputara
which offers refuge from the madding crowd, says Chaturvedi.
Despite the jet-setting, he claims to be basically a home
and hearth man who gets high on home-cooked food. Babloo,
my cook, is the best chef after my wife. Though I am not much
of a foodie, I relish Indian cuisine with Italian a close
second in my list of favourites. Venue is by far the best
Indian restaurant and Sicilian in Lokhandwala (Andheri) serves
the best Italian food in Mumbai, he says.
However when it comes to flying and staying in hotels on his
business trips, Chaturvedi has clear-cut preferences. On the
domestic sector he prefers Sahar and sticks to Cathay and
British Airways for his trips abroad. He informs, When
you are flying on business you like to be pampered. All these
airlines have excellent service. As far as stay is concerned,
in Kolkota I prefer the Oberoi and for the rest of the country,
According to Chaturvedi, no country gives our kind of friendly
and warm service. Keeping with our ancient tradition
of hospitality, the guest is always right. Abroad they know
how to run a hotel but they cant match our standards
of service, he says.
no other city can match Mumbai in Chaturvedis opinion.
Born and raised in Hatsar, a small town near Agra, his take
on Mumbai is, Its a fantastic city with a wonderful
work culture and opportunities.