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Looking
Skyward
The
message is loud and clear... the business traveller will travel.
No amount of technology and innovations is likely to affect his
travel plans in the short-term. Numerous travel conferences and
MICE seminars have debated and deliberated on this issue, analysing
the effect that the World Trade Centre attacks would have on travel,
with business travel receiving special mention. Though most of these
discussions have proved inconclusive, the travel graph has continued
to show a steady rise in business travel over the last six months.
The PATA conference - the largest travel conference in the Asia-Pacific,
in New Delhi last month - also dwelt on the current uncertainty
in global travel. However, the point to note was that business travel
was largely unaffected and was expected to keep growing at a steady
pace after a slight hiccup in the October-November 2001 phase. The
genuine business traveller - like you and me - has exhibited a resilience
and a willingness to travel even when times are rough. As though
to reward this tenacity, most of the major airlines - including
British Airways, Delta, Lufthansa, SWISS, Air France, Emirates and
others - have upgraded their offerings in the first and executive
class to make business travel even more comfortable, besides, a
whole lot of new tie-ups and innovations to make their frequent
flyer programmes far more attractive. What is really encouraging
though, is that most airlines have introduced their new offerings
on their flights to India, which only reiterates the fact that the
Indian business traveller is gaining in stature every day. Airlines
are also connecting to more Indian cities, which are attracting
a large chunk of business travel today, and one such emerging super
power within the country is Bangalore. In this issue,
Express
Business Traveller showcases the Bangalore hospitality product and
explores the varied accommodation options that this Garden City
has to offer in our hotel survey. Chennai, the other South Indian
business travel hub, is our destination focus, while the French
Riviera provides the exotic break. Of course, our hot deals and
best bargains continue to flow...
Sheldon
Santwan

ehc@vsnl.com
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